![]() ![]() Franchising It's transformation from a small, boutique type bakery into a full service fast food restaurant has ensured that the company continues to expand and flourish. The company was practicing “just-in-time” delivery even before it became an industry buzzword. 3Įveryday products must be delivered to the stores “fresh from the oven” of the various plants. With the two founders having an innate sense of what the Filipino consumers wants, the R&D people have to keep going back to the laboratory until their samples pass the in-house and external panel of food tasters. ![]() Each of the more than 400 products in Goldilocks stores is a result of hundred of ideas developed and tested. Goldilocks has set the standard for quality cakes, breads, pastries and popular Filipino food. Goldilocks doesn't want to deliver products that would just satisfy their buyers taste, rather, produce more products that would make their buyers crave for more. Having the mission to constantly innovate new products that suit the discriminating Filipino tastes, the company's team of R&D and marketing specialists continuously develop new products for the mainstream consumer. The two sister's taste buds and capacity for hard work and continuous learning have produced food items that have become the standard for many Filipinos. This vision has guided every aspect of business operations for four decades now. Their friends couldn't believe it when they would leave Christmas parties early with the excuse that they “still have to wake up early to pack ensaymada and mammon." The founders of Goldilocks had a simple vision: to produce high-quality, high-value but affordable products. They help out in the production, delivery and selling. Once a year, during the peak Christmas season, Goldilock's office employees get their hands dirty. ![]() Bake, cook, go to the production line, and face the customer at the sales counter. Is facing now is how globalization and expansion will help maintain the sales growth for the next five years." Path towards Success According to the two founders, the best way to learn about your business is to get your hands dirty. This is also banked on the Filipinos' continued celebration of special occasions and the practice of bringing home small gifts. ![]() Goldilocks will proceed with their expansion plans despite the slowing economy. Delos Santos, Goldilocks Corporate Communications Manager, Goldilocks' growth prospects for both company-owned stores and franchisees remain vigorous. Goldilocks achieved 12%-14% sales growth over 2007-2009. Moreover, it has received a considerable number of requests to open in the Middle East, mostly from Overseas Filipino Workers and expatriates. Likewise, the two Goldilocks outlets in Canada will undoubtedly encourage more branches to open due to its remarkable success. Its first outlet in East Coast will soon open, with others sure to follow. From one branch in Los Angeles, California in 1976, Goldilocks has expanded to other key cities in the United States such as San Francisco, Las Vegas, Sacramento, and San Diego, for a total of 19 U.S stores. As a result, its hold in the international market continues to strengthen. Following the principle of thinking global, strategizing regional, and acting local”, it maintains the exact home-grown goodness of its products in overseas markets, but endeavours to acquaint multicultural tastes with its menu items as well. Goldilocks has also decided to reposition itself as a global brand - as a well-loved, home-grown enterprise primed to serve the rest of the world. Hence, it was topmost of their plans to have a regional expansion. It was then found out that there is huge consumer spending in regional markets and higher growth rates outside Metro Manila. For instance Central Visayas grew at an annual rate of 6.2% while National Capital Region was expected to grow at an average of 5.35%. Furthermore, some regions were growing faster than Metro Manila. Therefore, they had to go outside Metro Manila in order to get a share of the other 70% that is still largely untapped by Goldilocks. Metro Manila accounted for only 30% of consumer spending. In fact its popular tagline, "How thoughtful, how Goldilocks” has evolved over the years into “How thoughtful, how Pinoy (colloquial for ‘Filipino”)”, and later to “Ang sarap magmahal ng Pinoy!", embracing a culture and tradition that goes beyond the name. Most Filipinos consider Goldilocks not only a brand, but also a Filipino Institution. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |